business built on sporting values & relaTIONSHIPS
LATEST PROJECT - E1 Series
ABOUT
Built on sporting values and 30+ years experience in sports, brands & institutions Licensing, SGLP provides rights holders and service providers, with a unique, commercial perspective from experiences as Licensor, Licensing Agent, Licensee, Promotional Licensee & Consultant, across multiple IP genres & product categories.
SGLP helps rights holders & service providers build their Licensing business, with a range of new business development services, including:
Licensing programme audits
Bespoke Licensing strategies
IP rights acquisition
Events & Federations representation
New category development
Blue chip brand promotions
Retailer Loyalty programmes
New business development coaching
"privileged to have worked with many prestigious rights holders and iconic names across sports, brands & national institutions, carefully commercialising their brands and assets, with respect and relevance."
Simon Gresswell, MD
approach
Licensing programmes that include elements of uniqueness, collectability, brand-building/experience and CSR, can offer sports Events, Federations, Brands, Institutions & Partner brands, the potential to reach fans one to one and stay engaged with them.
Carefully conceived licensed products, merchandise and retail activation, act as ongoing touchpoints for fans and feed into the Direct to Consumer, Experiential & LBE trends.
During and post the pandemic, licensed products & merchandise, proved to be an ever more important fan engagement & tangible, relationship tool, as well as delivering incremental revenue, in the physical, digital and mixed reality worlds.
SGLP's bespoke approach for each client, is founded on the incremental benefits of integrating Licensing, Merchandising and Retail more effectively into your wider commercial strategies and the customer journey, aiming to increase its % share of revenue, as well as adding to brand equity and fan value...
PROJECTS
New Business Development for Tour de France
Licensing Consultant for Royal Opera House & Royal Ballet
Licensing, Merchandising & Retail Strategy for FEI
Licensing, Merchandising & Retail Strategy for Volleyball World
EVENTS
Co-Founder, The Bob Willis Fund
Licensee engagement visit, Tour de France 2023
Conference delegate, SPORT POSITIVE 2023
Sports Ambassador & Moderator, SILC 2023 for Products of Change