SPORTS LICENSING CONSULTANCY

About

Independent consultant with 35+ years experience of developing Licensing, Merchandising & Retail strategy and programmes with rights holders, licensees, brands, retailers & service providers.

Providing a unique, commercial perspective from multiple roles across IP genres & business development categories.

SGLP provides clients with a range of strategic, advisory & new business development services, including:

Licensing & Merchandising programme audits
Licensing strategy development
IP rights acquisition & activation advisory
Events & Federations advisory
Retailer Loyalty programmes
New business development coaching
Physical, digital & experiential licensing

"I've been privileged to work with many prestigious rights holders and iconic names in sports, brands & institutions, always with the aim of carefully commercializing their IP, brands & assets, with respect and relevance."

Simon Gresswell

approach

A comprehensive Licensing programme should ideally include elements of uniqueness, repeat purchase or collectability, brand-building, physical & digital products, experiences & CSR & the potential to reach fans one to one within a community and stay engaged with them...
Effective sports & event merchandising, retail activation and licensed products act as ongoing touchpoints for fans and ideally be integrated into D2C, Physical, Digital & Experiential plans
During and post the pandemic, licensed products & merchandise, proved to be an even more important fan engagement & relationship development tool, as well as a key source of revenue
SGLP's bespoke approach for each client, is focused on the incremental benefits of integrating Licensing, Merchandising and Retail more effectively into your wider commercial, marketing & digital strategies along the whole customer journey, aiming to increase its % share of total revenue, as well as amplifying brand equity, value and fan ROI from your IP