SPORTS & brANDs LICENSING CONSULTANCY

About

Built on 30+ years Licensing experience, relationships & network across sports, brands & institutions, SGLP provides rights holders, licensees, retailers & service providers, with a unique, commercial perspective from multiple roles across IP genres & business development categories.

SGLP provides clients with a range of strategic, advisory & new business development services, including:

Licensing/Merchandising programme audits
Listening to & shaping your objectives
Licensing strategy development
IP rights acquisition & activation
Events & Federations advisory
New business development
Retailer Loyalty programmes
New business development coaching
Physical, digital & experiential licensing

"I've been privileged to work with many prestigious rights holders and iconic names in sports, brands & institutions, always aiming to carefully commercialize their brands & assets, with respect and relevance."

Simon Gresswell

approach

Licensing programmes should ideally include elements of uniqueness, repeat purchase or collectability, brand-building, physical & digital products, experiences & CSR & the potential to reach fans one to one within a community and stay engaged with them...
Effective sports & event merchandise, retail activation and licensed products are ongoing and lasting touchpoints for fans are integral to D2C, Physical, Digital & Experiential, trends
During and post the pandemic, licensed products & merchandise, proved to be an ever more important fan engagement & relationship development tool, as well as a key source of revenue
SGLP's bespoke approach for each client, is focused on the incremental benefits of integrating Licensing, Merchandising and Retail more effectively into your wider commercial, marketing & digital strategies along the whole customer journey, aiming to increase its % share of revenue, as well as amplifying brand equity, value and fan ROI from your IP